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kind cotton

100% pure + natural 

Because we care about our environment and want to help sustain it for little ones and their little ones all our clothing is 100% pure and natural.  The organic cotton is grown without using harmful fertilisers or pesticides in a naturally coloured cotton farm.  The natural cotton colours are what colour the cotton bulbs are on the plants.  No bleaches, no dyes are used!  From growing right through to sewing the clothing. there are no nasty harmful chemicals.   That’s super kind!  Kind for little ones and kind for our planet too!

Beautiful clothing that is designed to be super soft. Our clothing is super softbecause only the longest fibres are used.  Only when cotton is picked by hand can we get long fibres from the cotton bulbs.  And combined with the gentle processing ensures the cotton remains as soft as nature intended it to be. 

Beautiful baby clothing that is totally natural, super soft and a little cute for the world’s little ones. 

Let your little one grow in natural kind clothing xo ​


We want our babywear to be of the highest possible standards for quality and safety that's why it undergoes rigorous independent testing to ensure full compliance with the stringent OEKO-TEX ® Standard 100 (Class 1) and Global Organic Textile Standard (GOTS).

The OEKO-TEX ® Standard 100 (Class 1) is a globally uniform testing and certification system for textile raw materials, intermediate and end products at all stages of production with the aim of completely eliminating harmful substances.

The Global Organic Textile Standard (GOTS) is recognised as the world’s leading processing standard for textiles made from organic fibres.


Soft as a bunny
Super soft cotton just like a bunny rabbit Organic cotton made with kindness Naturally coloured organic cotton